There is this perception amongst people that Fashion is all about glamor, fashion shows, designing clothes, etc. While the perception itself is not entirely wrong, there is another side to all this Show Business that might seem a bit less glamorous. But this other side of the industry is what holds it together. I would like to call this side the Brain of the Fashion Industry.
While fashion designers and models predominate the glamorous side of the industry, the other side is run by people who manage the businesses fashion brands & responsible for the smooth running of everything.
The fashion industry has existed for centuries now and has been evolving continuously since its inception. Today, it has grown to become a Billion Dollar Industry. The backbone of this billion industry is the Fashion Brands and Labels – both small & big.
But, just having great designs is not enough to build a brand. There are a lot of other things that are being done behind the scenes like Promotions, Distributions, Manufacturing, and lot of such things.
This is where Fashion Management comes to play. It plays the most crucial part in making & managing a brand. In this blog post, we will learn everything there is to learn about Fashion Management.
Here is a list of things we will discuss in this post. Feel free to jump to any of the sections you like.
- What is Fashion Management
- Career Path – How to go about having a career in Fashion Management
- What will you be studying in Fashion Management Course?
- Skills you gain from Fashion Management Course
- Career Options in Fashion Management
- Fashion Management Course Details
What is Fashion Management:
To put it in simple words, Fashion Management deals with the Business Side of the Fashion Industry, such as building brands & fashion labels from scratch to the distribution of products & merchandise to retail as well as marketing those products and building a brand value. Everything is taken care of in Fashion Management.
As I mentioned in the previous section, Fashion Industry is not just about glamorous fashion shows, designers, and their unique designs. At the end of the day, Fashion is also a business, and every Business is incomplete without management; Something or someone who can manage various aspects of Business from building a brand to marketing and beyond. Fashion Management is what deals with these aspects of the Fashion Industry.
The Path – How to go about having a career in Fashion Management:
The career path you need to take to get into this side of the Fashion Industry is pretty straightforward. Having said that, there are multiple ways for you to start with this journey. The destination will, however, remains the same.
- The first thing you need to take care of is that you have passed +2.
- After that, you can take graduate courses in Fashion designing like BSc in Fashion & Apprel Design or BA (Hons) in Fashion.
- After graduation, you can take up Fashion Management courses like Masters in Fashion Management.
- All you need to do after that is get placed. There, you now have a career in fashion management.
What will you be studying in Fashion Management Course?
The Fashion Management course will help you understand Fashion’s business and operations aspect. You will understand how marketing, sales, inventory management, and brand-building work. To put it simply, fashion management courses will give you an overall understanding of how the fashion industry works inside out.
Here is a list of things you will learn through a fashion management course. Do note that you will be learning a lot more than what is mentioned below. You can consider these as the primary learning points.
- Brand Building
- Marketing
- Business Management
- Retail Management
- Design Development
- Merchandising
- Apparel & Quality management
- Fashion Design process & design development
- Fashion forecasting
- Consumer behavior
Skills you gain from Fashion Management Courses:
The curriculum of any course that exists is developed to help students gain a skill set that will help them navigate the industry and grow their careers. The fashion management course is nothing different in that aspect. By the time you finish your course, you will gain a set of skills that will help you in your career & in your personal growth as well.
The course will equip you with the skill sets required to handle techno-management functions in the glamorous field of Fashion, Apparel & Retail. You’ll also be trained to pursue research & teaching careers in Fashion & Apparel Industry.
Here is a list of skillsets you can develop.
- Entrepreneurial skills
- Analytical Skills
- Research Skills
- Understanding of current fashion trends & best practices
- Decision Making
- Leadership Skills
- Management Skills
Career Options in Fashion Management:
Since you will have a 360-degree knowledge of the Fashion Industry and its workings, you can either choose to work for a company or start a Fashion Brand of your own.
Here is a list of job profiles you can get into after completion of your Masters in Fashion Management Course.
- Fashion Merchandiser
- Visual Merchandiser
- Production Executive / Production Manager
- Quality Executive
- Finishing Executive
- Industrial Engineering Executives
- Brand Manager
- Retail Manager
- E-Commerce/Social Media
- Marketing/Advertising
- Brand Consultant
- Trading & Marketing
- Garment Export Units
Now that you have understood all the significant aspects of Fashion management let us look at one of the best fashion management courses you can pursue.
Masters in Fashion Management Course Details:
While there are various fashion management courses that you can choose from, Masters in Fashion Management course would be one of the best choices for you. It is a two-year course offered by IIFT in collaboration with Karnataka State Women’s University.
Masters in Fashion Management is an advanced degree in Fashion Management designed to suit individuals set to take up managerial positions in the Fashion and retail sector. The course module concentrates extensively on the commercial aspects of the retail and fashion industries. The course has an incorporated internship where a student has an opportunity to work with leading Fashion Houses, Retail Chains, and Apparel units.
This course’s curriculum emphasizes the development of creative, financial, technological, buying, and promotional strategies that affect consumer behavior in the digital era. Core values of the program include critical thought, leadership, teamwork, management, and effective communication.